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Data point: How shoppers are using their phones
New research published by Nielsen, part of its U.S. Digital Consumer Report, finds that 29 percent of American smartphone owners used their device for shopping-related activities in the third quarter...
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SXSW recap: In case you missed anything
Our recap of the overwhelming, (at times) inspiring, soggy-turned-sunny experience that defined this year’s SXSW Interactive merely skims the surface of the event in terms of conversations and content....
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15 Ways Mobile Will Change Our Lives
In late February, three of us—Alex Pallete and Ramon Jimenez from the JWT Global Task Force and Will Palley, trends strategist for JWTIntelligence—rented a modernist flat in Barcelona and set about...
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Q&A, Jay Lee, founder and CEO, Smallknot
Last year JWT New York launched a partnership with TechStars, the No. 1 startup accelerator program, as a part of the agency’s ongoing innovation efforts. A few weeks ago we talked to the co-founder of...
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Data point: Zipcar says Britons more amenable to ‘pay-as-you-live’
Britons are adopting a “pay-as-you-live” lifestyle, says Zipcar in a recent study developed with YouGov and The Future Foundation, meaning they’re increasingly amenable to sharing rather than owning...
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10 trends that will shape consumer mindset and behavior in 2013
Today we released our eighth annual forecast of key trends that will shape or significantly impact consumer mindset and behavior in the near future. In this year’s report, new technology continues to...
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Q&A with Steven Dean, organizer of Quantified Self New York
One of our 10 Trends for 2013 is the idea that smartphones will become de facto fingerprints, containing our identity all in one place. One aspect of that is the rising role of smartphones in gathering...
View Article100 Things to Watch in 2013
Adult Playgrounds, Chia Seeds and Instant-Erase Apps—just a few items from our annual list of 100 Things to Watch for the year ahead. It’s a wide-ranging compilation that reflects developments that are...
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Q&A with Ira Helf, chief analytics officer, JWT North America
One of our 10 Trends for 2013 is Predictive Personalization: the idea that brands will be able to predict customer behavior, needs or wants—and tailor offers and communications very precisely—as data...
View ArticleBig Data ushers in new ways to determine creditworthiness
In line with Predictive Personalization, one of our 10 Trends for 2013, a number of startups, along with some traditional banks, are taking a Big Data approach to consumer lending. As Slate recently...
View ArticleWeekly Roundup: Micropopularity, biometrics and vaping
Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/J6FjO -The New York Times explores the emergence of...
View Article100 Things to Watch in 2014
Edible Packaging, Heads-Up Movement and Haptic Technology—just a few items from our annual list of 100 Things to Watch for the year ahead. With the Winter Olympics in Sochi, FIFA World Cup in Brazil...
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Data point: How consumers view privacy-affecting technologies and practices,...
For some, the slew of Internet-enabled products on view at the Consumer Electronics Show this week signaled new possibilities for serving and delighting consumers. For others—including U.S. Secretary...
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